Curly Secret

Curly Secret is a curly girl-proof hair brand that specializes in the care of curly hair. The brand was founded to reveal the secret to perfect curls and healthy hair. Whether you have wavy, curly or coily hair, Curly Secret has a solution.

Who founded Curly Secret?

Did you know that Curly Secret comes from the Netherlands? Rotterdam-based Sanae Samhi founded the brand in 2017. Although this was not immediately obvious – Sanae has a master's degree in journalism and worked as a freelance journalist – Curly Secret came her way through a personal experience. Sanae became ill, but doctors could not find a clear cause. This made her start living healthier.

Living healthier is not just about the right nutrition, but also about what you use for your skin and hair. Sanae has curly hair herself and noticed that there were few hair products that met her requirements. The market consisted largely of American brands, which did not match her view of healthy products. This inspired her to start a brand for curly hair herself. What started as a personal quest quickly grew into a brand for women with curly hair in the Netherlands and now also in Europe.

Recent rebranding in 2024

In 2024, Curly Secret has undergone a transformation. Sanae explains that this was a logical step in the growth of the brand. The products retain their recognizable pink look, but now have a sleeker design. Some of the packaging has also been improved, making it more user-friendly.

Is Curly Secret suitable for the Curly Girl Method?

All Curly Secret products are suitable for the Curly Girl Method . This fits the brand's vision: hair products with natural ingredients and a holistic approach. The products are developed from scratch, always using the latest technologies. Sustainability also plays an important role in this.

Many curly hairdressers use Curly Secret products in their salons. The brand has seen additional growth thanks to word-of-mouth advertising. Customers shared their positive experiences with their hairdressers, which has led to more and more salons choosing Curly Secret as a permanent part of their routine with clients.

Which curl type is Curly Secret suitable for?

Curly Secret products are suitable for all types of curls, from wavy to strong spiral curls. The range is wide and offers a solution for everyone. Think of deep cleansing shampoos , nourishing masks for dry or damaged hair, and special products for a sensitive scalp. There is a suitable solution for every problem and hair type.

Want to know more about Curly Secret? Read the blog with a short review and extra explanation about this brand.

What are the best Curly Secret hair products?

Actually, we can fully consider this brand as a bestseller brand, but below we give a short list of the bestsellers of this brand.

• Curly Secret Scrunching oil: a light oil that provides sufficient nutrition and ensures that the hard layer disappears from your hair after applying a gel
• Curly Secret Popping Curls Gel: a light gel that is easy to combine with different types of gels
• Curly Secret Shampoo and Conditioner Bundle: The start of your new curly routine. A mild shampoo with a nourishing conditioner.

Where is Curly Secret made?

In the first months, Sanae made her products herself, from home. But the brand quickly grew and she started working with a manufacturer. The production takes place under her strict conditions, so that the quality is always guaranteed. Although Curly Secret has grown considerably, Sanae is still closely involved in the process.

Where do you buy Curly Secret?

You can buy Curly Secret hair products safely and reliably in our webshop. As a new customer, you will receive a 10% discount on your first order when you register as a member. In addition to Curly Secret, you will find more exclusive brands for curly hair in our shop. Everything you need for the best care of your curls can be found with us!